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About Us

Built on a foundation of ethics and strong family values, Tai Ping understands the importance of a competitive business environment and supporting the people while building deep roots in New Zealand’s society as a generational business.

Today, Tai Ping Trading has grown based on these ethics and has become is New Zealand’s predominant Asian importer, distributor, wholesaler and retailer for the Asian market.

The business currently operates from established offices in Auckland, New Zealand and Guangzhou, China. However, Tai Ping’s network extends beyond China, with strong relationships with manufactures, producers and suppliers from Thailand, Taiwan, Philippines, Netherlands, Vietnam and many more countries that export directly to New Zealand.

With a foundation in the hospitality and food services business, Tai Ping understand its customers and their needs in Asian market, supplying restaurants, hotels, airlines and other food outlets throughout New Zealand.

Growing alongside the wholesale division, Tai Ping has grown a significant presence in the Supermarket industry in Auckland with stores in key locations throughout the Greater Auckland Area.

Tai Ping History

In the 1980’s, Peter and Lois Chan could see the potential growth of the Asian Auckland Community, from there Tai Ping Trading Co. Limited was formed to service the community with Asian groceries.

With the deregulation of importation licenses and a new wave of immigration, in 1989 renewed opportunity appeared.

When the business grew, the shop and company office was relocated to 117 Beach Road, subsequently to 105 Beach Road.

This was Tai Ping’s first fully fledged Asian supermarket and remains there til this day.

In the 1990’s Peter Chan was join by his two sons, Wayne and Michael. Together they grew Tai Ping Trading to include successful wholesale and importation company of a diverse range of Asian food and grocery products along with the establishment of several more Tai Ping retail supermarkets.

Today, with the same family ethics and further including the next generation of the Chan clan the Tai Ping business continues to grow with its strong import network and chain of retail supermarkets located throughout Auckland.