About Us – Tai Ping

Built on a foundation of strong work ethics and family values, Tai Ping understands the importance of a competitive business environment both while supporting it’s people and building deep roots in New Zealand’s society as multi generational business.

Today, based on these ethics, Tai Ping Trading has grown to become New Zealand’s predominant importer, distributor, wholesaler and retailer for the Asian market.

The business currently operates from established offices in Auckland, New Zealand and Guanzhou, China. However, Tai Ping’s network extends beyond China, with strong relationships with manufacturers, producers and suppliers from Thailand, Taiwan, Philippines, Netherlands, Vietnam and many more countries that export directly to New Zealand.

With it’s foundation in the hospitality and food services business, Tai Ping understand its customers and is the specialist in the supply of their needs in Asian food and groceries products. We supply restaurants, hotels, airlines and other food industries throughout New Zealand.

Growing alongside the wholesale division, Tai Ping has also built a significant presence in the reatil supermarket industry in Auckland with stores in key locations throughout the Greater Auckland area. We are committed to making available to our customers the best variety of Asian food and grocery products possible.

Tai Ping History

In the 1980’s, Peter and Lois Chan could see the potential growth of the Asian Auckland Community, from there Tai Ping Trading Co. Ltd was formed to service the community with Asian groceries.

With the deregulation of importation licenses and a new wave of immigration, in 1989 renewed opportunity appeared.

When the business grew, the shop and company office was relocated to 117 Beach Road, subsequently to 105 Beach Road.

This was Tai Ping’s first fully fledged Asian supermarket and remains there til this day.

In the 1990’s Peter Chan was join by his two sons, Wayne and Michael. Together they grew Tai Ping Trading to include successful wholesale and importation company of a diverse range of Asian food and grocery products along with the establishment of several more Tai Ping retail supermarkets.

Today, with the same family ethics and further including the next generation of the Chan clan the Tai Ping business continues to grow with its strong import network and chain of retail supermarkets located throughout Auckland.

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Tai Ping History